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Every step moves us
forward

about ANTA

At ANTA, we see sports not just as an activity, but as a way of life. It's about breaking barrlers, and embracing both the thrill of victory and the lessons of defeat. Our commitment? Fuel your Journey with gear that's as relentless and spirited as you are. We're here to make every leap, sprint, and challenge count. Since 1991, ANTA has been more than a sportswear brand; we've been a movement. A movement that celebrates the sweat, the perseverance, and the triumphs. We understand the highs of a perfect shot and the lows of a near miss. Every product we craft is a tribute to the resilience and passion that drive you. ANTA is about moving forward, always. Whether you're chasing a personal best or just finding your footing, we're with you. Our gear, born from the heat of competition and the spark of Innovation, Is your companion on this Journey. Keep Moving.

Our mission is to bring the spirit of sport into everyone’s life. Through innovation and research, we create reliable products that support people at every stage of their journey.

ANTA’s vision

ANTA's vision is to become a world-leading multi-brand sportswear group, with sport as our core driving force, continuously advancing the human experience. We belleve true leadership is bullt on long-term commitment. Through scientific and technological Innovation, deep sports Insights, and multi-brand collaboration, ANTA continues to expand the boundaries of sport, bringing high-performance sportswear to a broader range of people and markets. Looking ahead, we focus not only on growth in scale and market presence, but also on the balance between brand value, social responsibility, and talent development. From product Innovation to sustainable practices, from employee growth to global community engagement, ANTA Is committed to buliding a responsible and Influential sports ecosystem.

Every move forward has a story

Meet The ANTA Team

Great teams simplify complexity and get the hard things done. Meet ANTA’s core members—their roles, strengths, and stories.

Mr. Ding Shizhong

He serves as the Company’s Board Chairman and Executive Director, leading overall strategy, talent development, and corporate culture, and overseeing operations and M&A. As a co-founder, he continues to drive expansion across domestic and global markets.

Mr. Ding Shizhong

He serves as the Company’s Board Chairman and Executive Director, leading overall strategy, talent development, and corporate culture, and overseeing operations and M&A. As a co-founder, he continues to drive expansion across domestic and global markets.

Mr. Ding Shizhong

He serves as the Company’s Board Chairman and Executive Director, leading overall strategy, talent development, and corporate culture, and overseeing operations and M&A. As a co-founder, he continues to drive expansion across domestic and global markets.

Mr. Ding Shizhong

He serves as the Company’s Board Chairman and Executive Director, leading overall strategy, talent development, and corporate culture, and overseeing operations and M&A. As a co-founder, he continues to drive expansion across domestic and global markets.

Our History

1982-1988

In 1982, amid the wave of China's reform and opening-up, Ding Helin invested together with fellow villagers to establish a small shoe-making workshop, creating the first shoe prototype in Anpu Village. In 1987, at the age of 17, Ding Shizhong traveled to Beijing with 600 pairs of shoes and began promoting them in major shopping malls, soon entering well-known locations such as Wangfujing, Xidan Mall, Dondan Market, and Longfu Building, where dedicated counters were opened. In 1988, Ding Helin founded Jinjiang Hengfa Leather & Plastic Shoes Factory, and the Ding family separated from the Anpu Village Spiral Processing Factory to begin their own entrepreneurial journey together with fellow villagers.

1991

The ANTA trademark was officially registered, marking the birth of the ANTA brand. “ANTA" symbolizes the meaning of “building a business with peace of mind and working steadily step by step." Ding Helin served as Chairman and General Manager, responsible for production, while Ding Shizhong served as Vice General Manager, overseeing sales and product development.
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1994

Ding Shizhong became the company’s general manager, and in the same year, launched the first pair of Anta sneakers — the ANTA 982.

1995

ANTA sponsored the 7th World Women's Weightlifting Championships, marking the beginning of its journey into sports marketing. In the same year, ANTA was awarded the titles of "China's Well-known Brand Product" and "China's Most Popular Household Product Among Consumers."

1999

ANTA began building its brand VI (Visual Identity) system. ANTA invited table tennis world champion Kong Linghui to serve as the brand ambassador and launched the slogan “I Choose, I Like.” It became the first Chinese sports brand to advertise on CCTV-5 

2001

The first ANTA specialty store opened, and the ANTA retail network began expanding across the country. ANTA became the No.1 brand in market share among domestic sports shoes in 2001.

2004

ANTA successively sponsored major domestic sporting events, including the CBA Men’s Basketball League, volleyball leagues, and the table tennis super league, and was recognized as the “Engine of Chinese Leagues.”

2005

ANTA established the ANTA Sports Science Laboratory, a national-level sports science research institution.

2007

ANTA Sports successfully entered the capital market and was listed on the Hong Kong Stock Exchange, raising HKD 3.517 billion. This created two records among Chinese sporting goods companies: the highest IPO market value and the largest fundraising amount.

2009

ANTA signed a strategic cooperation agreement with the Chinese Olympic Committee, becoming the official partner of the Chinese Olympic Committee from 2009 to 2012, beginning a 16-year Olympic journey. ANTA acquired the trademark and operating rights of the FILA (Italy) brand in Greater China, opening a new path of multi-brand development. The board of directors approved the proposal, officially launching ANTA’s e-commerce project.

2010

ANTA released the Chinese Sports Delegation award and ceremonial uniforms for the Vancouver Winter Olympics. The e-commerce Level 1 department was established, and the ANTA flagship store on Tmall officially opened.

2012

ANTA released the Chinese Sports Delegation award and ceremonial uniforms for the London Olympic Games. ANTA became the No.1 brand in revenue within China’s sporting goods industry.

2013

ANTA transitioned from “brand wholesale” to “brand retail.” ANTA continued its partnership with the Chinese Olympic Committee, becoming the official partner from 2013 to 2016. The brand provided Olympic ceremonial apparel for the Chinese sports delegation, as well as competition, training, and living equipment for three major sports management centers and 16 national teams. ANTA established a customer service team, and its self-operated flagship store officially launched.

2014

ANTA signed with the NBA (National Basketball Association) as the official marketing partner in the Chinese market. ANTA released the Chinese Sports Delegation award and ceremonial uniforms for the Rio Olympic Games. New retail was launched, overseas e-commerce began, and ANTA moved forward to embrace the new decade.

2015

Implemented group-wlde e-commerce operatlons, and successfully created the ANTA Big Data Footwear R&D Center.

2016

ANTA officially launched the “Single Focus, Multi-Brand, Omni-Channel” strategy. ANTA established a joint venture with Japanese sports brand Descente, taking controlling rights in the Greater China region. ANTA released its 2015 annual financial report, becoming the first Chinese sporting goods company with annual revenue exceeding RMB 10 billion. ANTA released the Chinese Sports Delegation award and ceremonial uniforms for the Rio Olympic Games. The ANTA Big Data Apparel 
E-commerce Rapid Response Center was established.

2017

ANTA renewed its partnership with the Chinese Olympic Committee, becoming the official partner from 2018 to 2024. ANTA became the first-tier official partner of the Beijing Winter Olympics Organizing Committee, serving as the official sportswear partner for the 2022 Beijing Winter Olympics. ANTA established a joint venture with the Korean sports brand Kolon Sport, taking controlling rights in the Greater China region. During Double 11, sales exceeded RMB 670 million within the first 8 minutes, setting a new record for ANTA Group’s e-commerce performance.

2018

ANTA released the Chinese Sports Delegation award and ceremonial uniforms for the Tokyo Olympic Games. During Double 11, total omni-channel transaction volume reached RMB 1.13 billion, setting a new record.

2019

ANTA completed the acquisition of Finnish sporting goods company Amer Sports, which includes several internationally renowned brands such as Salomon, Arc’teryx, and Wilson. ANTA became the official sportswear supplier of the International Olympic Committee (IOC), becoming the first Chinese sporting goods brand to partner with the IOC.

2020

ANTA released the licensed merchandise national flag sportswear for the Beijing 2022 Winter Olympics. ANTA signed a partnership with the WWF (World Wide Fund for Nature), becoming its global strategic partner.

2021

ANTA released the Chinese Sports Delegation award and ceremonial uniforms for the Tokyo Olympic Games, and introduced the Olympic strategy “Love Sports, China Has ANTA.” ANTA announced its five-year brand development plan and the “Leading Plan” for rapid growth over the next 24 months.

Team Up with Your Icons

From elite athletes to everyday movers, ANTA brings together those who never stop moving. Join now and move with your icons.

Kyrie Irving

Klay Thompson

Grayson Boucher

Kenenisa Bekele

Klay Thompson

Kyrie Irving

Grayson Boucher

The Power of Multiple Brands